Daewoo Forklifts Maine
Start-up of the forklift business
A national expansion of the industrial machines business was promoted by Korea in the latter part of the 1960s. At that time, the Korean forklift market was an open-import situation. Korea Machinery Co., Ltd. started to bring in forklifts which are assembled and sell them to large business groups, the armed forces and state-run companies. During the year 1976, Daewoo Heavy Industries Ltd. merged with Korea Machinery Co., Ltd. The corporation established sales and service outlets all around the country and, after a few years, opened its own forklift production factory. Product development and quality improvement through constant technical training were the plant's main focus.
Expansion of forklift exports
The market share of Daewoo Heavy Industries Ltd in the domestic forklift business went as high as 90%. By the 1980s, the sales of the company increases and technological improvements had drawn the interest of Caterpillar Industrial Inc., an American company. The two firms entered a joint-venture project in the early 1980s to deal with competition faced by Caterpillar in the US forklift market. The forklift sales of Daewoo skyrocketed and another plant was built during the year 1984. Daewoo Heavy Industries Ltd. was then in a position to make forklifts meant for export. In the early part of the 90s, Daewoo went international with a worldwide sales network. New kinds of forklifts were developed as an independent brand using Korean technology.
Development of new models
The G5 series was the first series of proprietary models, developed during the year 1998. These models were 1800 kg - 3000 kg internal combustion or IC trucks. A research effort developed core technologies for engines, hydraulic systems and transmissions. A host of performance and durability tests have validated the quality of this new family of trucks. The company established reliability evaluation centers to assure the reliability of main components. These centers have obtained worldwide respect.
Well-known for its operator comfort and low environmental impact is the G5 series. The G5 is known all around the world for being reliable, operator friendly and durable. The series rated high amongst clients during large-scale, after sales surveys as part of a consumer-oriented advertising strategy for these models.
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